FOWA Miami 08 - Kathy Sierra - javaranch.com
February 29th
Kathy Sierra spoke about creating passion for users of your app and the need to speak to their brain and not their mind. Ok that sounds really deep but it is a great point. The brain reacts to emotions created by the experience without it the mind will say “WTF. Why do I want to waste my time doing this?”
Tags: FOWA Miami 08, Kathy Sierra, Passion