Alright time for a trip back to the 80’s. We all remember Field of Dreams , the baseball movie with Kevin Costner . Even if you didn’t see the movie you probably heard the quote…”If you build it, they will come!”

Well the business world isn’t a Hollywood movie with Kevin Costner. This quote comes to mind quite often when working with clients who have had a website for awhile and just aren’t seeing the results they hoped for. Having someone build a site for your business is only one part of having an online business and a small part at that. What is your strategy for marketing your website? I’m sure you have thought about how to market your business but specifically how are you driving people to your website? Just because you build it does NOT mean the business will come. Have you thought about any of the following?

• Email marketing campaigns to existing and or potential clients
• Sponsored links on search engines
• Google Ad words
• Start a blog about your company
• Create a MySpace or Facebook page for your business
• Make sure your website address is on all other marketing and client touch point material
• Check to be sure your site and your business is listed on all of the online directories of local businesses in your area
• Ask vendors or business partners to place reciprocal links on their sites and you will do the same for them

Those are just some of the ways we help our customers create and implement a strategy to successfully drive more business to their websites. Because if you just build it and don’t do the rest you could end up all washed up like Kevin in one of his less popular movies.

Waterworld