Posts Tagged ‘change’

Customers who are feeling the pain…

March 4th

I was reminded yesterday of something I had tucked away in my mind from my days as a Sales Executive for a financial services company.

A friend of mine in the web services industry told me a story of how he was driving with his family in an unfamiliar area. As things can and do go wrong when we least expect them, the fuel light was and had been on indicating he was running on fumes without a whole lot of development in sight. He finally came across someone to ask and found a gas station just before running out of gas. As you can well imagine it was not a very pleasant time for my friend. He probably was feeling all sorts of emotions but definitely he was feeling some fear and thus pain. Read the rest of this entry